There are so many Internet marketing businesses in  out there  that it can sometimes feel  overwhelming to get ahead in the game. Due to this, many business owners that started off as  Internet marketers have turned to their local communities for clients. Most of the time , if an online marketer is feeling a lull in business, it is due to them not keeping up on the current marketing trends . Turning to local businesses might seem like a great idea on the surface, but dig deeper and you will find that using local businesses may actually cause you to do more work and make less money. Here are the top five reasons why marketing local businesses online might not be that great of an idea:

  1. You are going to spend the majority of your time  marketing your own business then you are going to spend marketing local businesses online. You are going to have to contact local businesses, pitch your idea and hope they bite. Marketing your services might also entail taking out expensive ads or doing a lot of word of mouth advertising.
  2. You are going to need to  entice  local business owners that you are worth your asking price . You are also going to to have to prove to them time and time again that you are worth the hundreds or thousands of dollars that they are paying you.
  3. You are going to need to be available day and night to answer any questions that your client may have. You are essentially going to become the customer service rep.  of your business  unless you have other staff members who can handle it for you.
  4. In person meetings and presentations are going  to become typical  , so be prepared to spend a good majority of your time away from the home or your office depending on where you work. For those who became online marketers to work from home, this is going to go against every reason why you became an Internet marketer to begin with.
  5. Last, the money that you are going to bring in is going to fail in comparison to the money you would be making marketing non local businesses online. Your overhead is going to be higher; you are going to work more hours and the life you wish to achieve may not turn out to be as comfortable as you hoped. 

Does this mean that you shouldn’t market local businesses online? Every person has their own way of doing things and there are going to be those who prefer this latest online marketing niche, but there is a lot of risk associated with it. 

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